Indie apps and content for people who believe technology should serve us, not the other way around.
Handcrafted with intention.
No algorithms, no tracking, no bloat. Just focused tools that respect your time and attention.
MacStories Best New App of 2025
Review the things you love and share them to social media.
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Create professional podcast chapters with titles, images, and links while you listen—all on your Apple devices.
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Transcribe audio and video to text or SRT subtitles using fast, private, on-device AI.
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Turn your voice into high-quality text using Apple's on-device language models.
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An independent voice.
Honest takes on technology, creativity, and building things that matter.
Video essays and reviews exploring how technology can enhance our lives and creative work.
Visit ChannelLong-form writing about Apple, productivity, and the intersection of technology and creativity.
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Hi, I'm Matt.
I'm an indie developer and creator who misses the early web—when people made things because they were passionate, not because an algorithm told them to.
Founded in 2025, Birchtree Productions is my attempt to bring that spirit forward. Every app is built with care, every piece of content is made for humans, and nothing here is optimized for engagement metrics.
In a world racing toward AI-generated everything, I'm betting on the handmade.
